15 January 2024

Bhutan has been honored with the ‘Outstanding Destination Excellence Award’ at the 18th National Geographic Traveler China Golden Awards Ceremony, marking the first award Bhutan has received in the China market. The awards ceremony took place on December 28th, 2023, at the ZHENGDA Center in Beijing and acknowledged outstanding accomplishments in travel, hospitality, lifestyle, and destinations. The winners of the awards were determined through a process that encompasses three primary categories: destinations that garnered widespread attention from travelers in 2023, destinations playing a significant role in international relations, and those showcasing unique aspects in sustainable development and cultural heritage. The evaluation was based on expert recommendations, editor selections, and overall significance within the industry.