Journal
Latest + Long reads
May 2023
An anatomy of the new national brand - Bhutan Believe
“Those who seek us out are called here. Arriving as guests, you become our partners in this transformative moment and make a meaningful contribution towards preserving what is priceless.”
January 2023
Bhutan’s Sustainable Development Fee
Read more about the purpose of the SDF, and learn where the money goes and how it is spent.
January 2023
The Bhutanese Way of Life
What are the secrets to leading a life filled with compassion and contentment?
Winter 2022
Reaching for The Stars
The practice of looking to the stars has long shaped Bhutan’s unfolding story, and now, with the first space programme well underway, it continues to drive the kingdom’s progress.
Family-Friendly Activities to Enjoy in Bhutan
18 fun things for families to do in Bhutan!
Discover Bhutan's FESTIVALS
Filled with rich culture and heritage, Bhutan is home to a number of festivals, with festive spirit deeply imprinted in people’s hearts and souls.
Autumn 2022
Precious Stones
In bathhouses across the kingdom, guests are discovering the therapeutic practice and restorative pleasure of aromatic hot-stone bathing.
Autumn 2022
The incense maker of Thimphu
Making incense is as much a ritual as burning it. In Thimphu, one family produces it to exacting religious and olfactory standards.
Autumn 2022
Rich Pickings
Find out why fungi is one of Bhutan’s most valuable natural assets: from supporting forest ecosystems to powering villages – and helicopters.
Autumn 2022
Cultural Fabric
A centuries-old part of Bhutan’s heritage, the art of textile production has never been more relevant or vibrant, as a new generation is discovering.
24 May 2023
A brand paper: Bhutan's new national brand
24 May 2023
Bhutan’s annual Royal Highland Festival
20 December 2022
Bhutan to send its first delegate to the Miss Universe pageant
20 December 2022
‘Power of the RiverExpedition to the Heart of Water in Bhutan’
14 November 2022
Bhutan celebrates its 115th National Day
14 November 2022
Bhutan wins prestigious international travel awards
13 December 2022
Green Bhutan: sustainability projects
13 December 2022
Full list of festivals in Bhutan with dates and details
22 September 2022