Press Release on Introduction of Incentives for the Tourism Sector - click here to read more

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Cultural Fabric

Autumn 2022


Latest + Long reads

Bhutan's annual Royal Highland Festival

Welcome to the enchanting world of the Royal Highland Festival. Surrounded by the snow capped Himalayan Mountains of Laya, the festival weaves and showcases the culture, tradition, and natural beauty

Horseriding in Bhutan

The tranquil nation of Bhutan, with its magnificent mountains, serene lakes, exquisite cuisine, and welcoming locals, offers a variety of experiences to an array of travellers.

Mushrooms and Foraging in Bhutan

Bhutan is famous for many things…. but did you know that there are also over 400 varieties of mushrooms in Bhutan?

Why Bhutan is an all year round destination

Throughout the entire year, each season—winter, spring, summer, and autumn—exudes a unique charm that makes Bhutan an ideal destination for travel.

Enjoy a summer like no other in Bhutan

With the days warming up and summer around the corner, it is time to start making plans on where to spend the summer season....

An anatomy of the new national brand - Bhutan Believe

“Those who seek us out are called here. Arriving as guests, you become our partners in this transformative moment and make a meaningful contribution towards preserving what is priceless.”

The Bhutanese Way of Life

What are the secrets to leading a life filled with compassion and contentment?

Reaching for The Stars

The practice of looking to the stars has long shaped Bhutan’s unfolding story, and now, with the first space programme well underway, it continues to drive the kingdom’s progress.

Bhutan’s Sustainable Development Fee

Read more about the purpose of the SDF, and learn where the money goes and how it is spent.

Rich Pickings

Find out why fungi is one of Bhutan’s most valuable natural assets: from supporting forest ecosystems to powering villages – and helicopters.

Family-Friendly Activities to Enjoy in Bhutan

18 fun things for families to do in Bhutan!

Cultural Fabric

A centuries-old part of Bhutan’s heritage, the art of textile production has never been more relevant or vibrant, as a new generation is discovering.

The incense maker of Thimphu

Making incense is as much a ritual as burning it. In Thimphu, one family produces it to exacting religious and olfactory standards.

Precious Stones

In bathhouses across the kingdom, guests are discovering the therapeutic practice and restorative pleasure of aromatic hot-stone bathing.

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